SEO Monthly Report · Prepared by Danielle Lemons
64 active users and 86 sessions this month — nearly all of them (63) brand-new visitors, a strong sign the site keeps earning fresh eyes rather than just repeat traffic.
23 of 86 sessions came from Google organic search this month — the second-largest channel behind direct traffic, and a real signal the SEO foundation is pulling its weight.
Summer mulching, weed control, hardscaping ideas, and irrigation system upkeep all went out on schedule — each with a correct, unique excerpt (last of the excerpt-duplication bug closed out in June).
All 14 FAQ Q&As are now marked up with FAQPage JSON-LD and verified live on the published site, using a free-plan workaround instead of paying for Squarespace's Code Injection feature.
Posts went out consistently through July (8, 9, 14, 18, 23, 28, with 31 scheduled) — avoiding the gaps that come from GBP posts expiring after 7 days.
Bushhogging and retaining walls both got dedicated, answer-first copy added to the site this month, expanding the range of searches the site can capture.
Squarespace's AI Visibility tool still shows 5/5 branded prompts mentioning Eagle (100%), unchanged. Non-branded prompt mentions — "best landscaper in Sumner County," etc. — have declined from roughly 60% to 40% over the tracked period, a trend first flagged in early July. AI credits are currently at 0/10 and Squarespace-controlled, so we can't re-run prompts to see whether July's fixes (Tennessee-specific page copy, homepage AEO block updates, FAQ schema going live) have moved the needle yet — that check is queued for as soon as credits refresh.
| Post Topic | Date | Status |
|---|---|---|
| Summer lawn maintenance | Jul 8 | Published |
| Middle Tennessee summer storms | Jul 9 | Published |
| Mosquito season / yard prep | Jul 14 | Published |
| Overseeding / late-summer lawn reminder | Jul 18 | Published |
| HOA / commercial curb appeal | Jul 23 | Published |
| Deep watering / drought stress | Jul 28 | Published |
| Fall lawn care planning | Jul 31 | Scheduled |
Cadence held steady all month — 2x/week, no gaps, using GBP's native "Schedule this post" feature. The July 28 post links directly to Eagle's real Jobber estimate form; the July 31 post promotes fall planning ahead of the season shift.