Prepared by Danielle Lemons
Sessions went from 37 in June to 86 in July (+132%) and active users from 30 to 64 (+113%). This is the clearest month-over-month proof yet that the work is compounding rather than holding flat.
Of 64 active users, 63 were brand-new visitors. July on its own brought in more new people than the whole of June (30 users), so the site is earning fresh eyes, not just recycling repeat traffic.
Organic climbed from 18 sessions in June to 23 in July — the channel we directly control still growing. It's now 26.7% of a much larger total, second only to direct traffic.
Summer mulching, weed control, hardscaping ideas, and irrigation system upkeep all went out on schedule — each with a correct, unique excerpt (last of the excerpt-duplication bug closed out in June).
All 14 FAQ Q&As are now marked up with FAQPage JSON-LD and verified live on the published site, using a free-plan workaround instead of paying for Squarespace's Code Injection feature.
Posts went out consistently through July (8, 9, 14, 18, 23, 28, with 31 scheduled) — avoiding the gaps that come from GBP posts expiring after 7 days.
Bushhogging and retaining walls both got dedicated, answer-first copy added to the site this month, expanding the range of searches the site can capture.
The headline: July more than doubled June across the board. Sessions went from 37 to 86, and the site pulled 63 brand-new visitors in July versus 28 in June — meaning July alone brought in more new people than the previous month's entire audience. Organic search sessions grew too, from 18 to 23.
| Metric | June 2026 | July 2026 | Change |
|---|---|---|---|
| Sessions | 37 | 86 | ▲ +49 (+132%) |
| Active Users | 30 | 64 | ▲ +34 (+113%) |
| New Users | 28 | 63 | ▲ +35 (+125%) |
| Organic Search Sessions | 18 | 23 | ▲ +5 (+28%) |
| Organic Share of Sessions | 49% | 26.7% | ▼ share fell — see note |
This is the one number that looks like a step backward but isn't. Organic search sessions actually increased from 18 to 23. The share fell only because direct traffic grew much faster — from roughly 19 sessions in June to 56 in July. In other words, the denominator exploded. Nothing was lost on the organic side; a second channel simply caught up and overtook it.
The most likely driver of that direct-traffic surge is the work that doesn't get attributed to "organic search" in GA4: the 2x/week Google Business Profile posting cadence held all month, plus Facebook activity. GBP clicks and app-based visits routinely land in GA4 as direct rather than organic. Worth confirming in August with Google Business Profile Insights, so we can credit the channel properly instead of inferring it.
Squarespace's AI Visibility tool still shows 5/5 branded prompts mentioning Eagle (100%), unchanged. Non-branded prompt mentions — "best landscaper in Sumner County," etc. — have declined from roughly 60% to 40% over the tracked period, a trend first flagged in early July. AI credits are currently at 0/10 and Squarespace-controlled, so we can't re-run prompts to see whether July's fixes (Tennessee-specific page copy, homepage AEO block updates, FAQ schema going live) have moved the needle yet — that check is queued for as soon as credits refresh.
| Post Topic | Date | Status |
|---|---|---|
| Summer lawn maintenance | Jul 8 | Published |
| Middle Tennessee summer storms | Jul 9 | Published |
| Mosquito season / yard prep | Jul 14 | Published |
| Overseeding / late-summer lawn reminder | Jul 18 | Published |
| HOA / commercial curb appeal | Jul 23 | Published |
| Deep watering / drought stress | Jul 28 | Published |
| Fall lawn care planning | Jul 31 | Scheduled |
Cadence held steady all month — 2x/week, no gaps, using GBP's native "Schedule this post" feature. The July 28 post links directly to Eagle's real Jobber estimate form; the July 31 post promotes fall planning ahead of the season shift.
How these connect. Goals 1 and 2 protect the traffic gain already earned — if direct traffic turns out to be GBP-driven as suspected, holding the posting cadence is what defends Goal 1. Goals 3 and 4 are about the AI-search side: we know non-branded mentions have declined, but we don't yet know why. Goal 4 rules out duplicate or inconsistent listings as a cause; Goal 3 re-tests directly once Squarespace's AI credits refresh. Together they turn a guess into an answer.